About us

Hey, I'm Layla :)

What started as a little jewellery hobby with my little sister when I was 14 has grown into so much more than I ever could have imagined. Today, I get to call Joya my full-time job, something I honestly couldn’t be more grateful for.

But Joya has never just been about jewellery or swimwear. It’s about the girls who wear it, the memories you make in it, and the community we’re creating along the way.

I want Joya to feel like a little family. A place where girls support girls, celebrate each other and feel completely comfortable being themselves. Whether you’re wearing your favourite Joya necklace, stacking up your charms or putting on your Joya bikini, I want you to feel confident, comfortable and like the best version of YOU.

And most importantly, every body is a bikini body. There’s no right size, shape or look. Your body deserves to be celebrated exactly as it is, and I hope Joya can be a little reminder of that.

Every single order, message, tag, market visit and piece of support means more to me than you probably realise. Behind every Joya order is a real person packing it with so much love, and I genuinely feel so lucky that you choose to support my little dream.

From starting at 14 with a handful of beads to now watching Joya grow into a community of girls who lift each other, I’m so incredibly grateful to have you here.

Thank you for being part of Joya. This is only the beginning.

Lots of love,
Layla xx